Give every flyer a direct response link — scan to visit, book, or buy without typing a thing.
Create your free QR codeA flyer’s job is to get someone to take action. But there’s a gap between reading a flyer and actually visiting a website or calling a number. Most people shove the flyer in a pocket and forget about it. A QR code closes that gap by letting the reader act immediately — scan, land on the page, done.
This matters for time-sensitive promotions. If your flyer advertises a weekend sale, you need the reader to visit your page before Saturday. A QR code removes the “I’ll do it later” problem.
Put the QR code on the front of the flyer, in the bottom third, near your call-to-action text. “Scan for 20% off” next to the code is more effective than a code by itself.
Size the code at 2-3 cm on a standard flyer. That’s big enough to scan from arm’s length but small enough to fit the layout without dominating the design. Leave at least 5 mm of white space around the code on all sides.
Create separate QR codes for each distribution area or method. One code for the flyers you hand out at the farmers market, another for the ones you leave at the coffee shop. After two weeks, check which code has more scans.
This tells you where your audience is. If the coffee shop flyers get three times more scans than the farmers market ones, that’s where you double down next time. Without separate codes, you’d never know.
Choose the most relevant page for the flyer's purpose. A promotional flyer should link to the offer. An informational flyer should link to a details page or booking form. Use a campaign-specific URL with UTM tags.
Use your brand colours and add your logo. Make sure the code contrasts with the flyer background — if your flyer is dark, put the QR code on a white badge or box.
Print 5-10 copies at the final size and paper stock. Scan each one under different lighting conditions. Check that the landing page loads on both iPhone and Android before committing to a full print run.
Traditional flyers have no feedback loop. A QR code tells you exactly how many people engaged, turning a $50 print run into a trackable campaign with real data.
Nobody types a URL from a flyer. They mean to, and then they don't. A QR code gets them to your page in two seconds while the flyer is still in their hand.
Running a new promotion? With a dynamic QR code, you change the landing page without reprinting. The same flyer that linked to your spring sale can link to your summer sale next month.
You print a QR code on the flyer that links to your website, booking page, menu, or offer. The person picks up the flyer, scans the code with their phone camera, and lands on your page instantly.
At least 2 cm x 2 cm on a standard A5 or letter-size flyer. People hold flyers 20-30 cm from their face, so this size scans easily. For A4 flyers, you can go up to 3-4 cm for better visibility.
The most relevant action for your audience. A restaurant flyer should link to the menu or reservation page. A service business should link to a booking form. A retail store should link to a current promotion.
Yes. Use a dynamic QR code and you'll see total scans, unique scans, scan dates, and device types. If you distribute flyers in different areas, create a separate code for each zone to compare performance.
Front. Many flyers never get flipped over. Place the QR code in the bottom third of the front side, near your call-to-action. If the flyer is single-sided, bottom-right is the natural scanning spot.
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Create your free QR code