Connect customers to lookbooks, sizing charts, care instructions, and your brand story from every tag and label.
Create your free QR codeFashion is visual, tactile, and personal. But a hang tag can only say so much. QR codes bridge the gap between the physical garment and the digital content that helps customers buy confidently and engage with your brand long after checkout.
The hang tag is prime real estate. A QR code here can link to a sizing chart, a lookbook page showing the piece styled three different ways, or a video of the fabric in motion. Customers in the fitting room pull out their phone, scan, and get answers that close the sale.
Consumers — especially younger ones — want to know where their clothes come from. A QR code on the care label can link to a transparency page showing the factory, the materials, and any third-party certifications. This isn’t just marketing. It’s becoming a regulatory expectation in the EU.
Retailers place QR codes next to mannequins or on shelf displays linking to the full collection or online-exclusive colorways. Print catalogs include codes so readers can jump straight to the product page and add to cart.
Fashion is detail-oriented. Your QR code should match the aesthetic of the rest of your packaging. Black on white, integrated into the tag layout, with a subtle logo in the center. If it looks like it belongs, customers will scan it.
Link to your sizing chart, a lookbook, a styling video, care instructions, or your sustainability page. Choose based on what drives the most customer questions.
Use your brand colors and logo. Fashion QR codes should feel like part of the design, not an afterthought. Minimal frames work best on hang tags.
Print on hang tags, sewn-in labels, in-store signage, and print catalogs. Download as SVG for crisp reproduction at any scale.
Link to detailed sizing guides with real measurements and fit photos. Customers choose the right size the first time.
A QR code on the tag links to your brand story, sourcing details, or a behind-the-scenes video. The relationship goes beyond the transaction.
Link to a 'complete the look' page showing complementary pieces. A customer who just bought a jacket sees the pants and shoes that go with it.
Brands add QR codes to hang tags, care labels, lookbooks, and in-store displays. Common destinations include sizing guides, styling videos, sustainability pages, and social media profiles.
Yes. A QR code on the care label can link to a page with detailed washing, drying, and storage instructions — plus repair tips. This is especially useful for technical fabrics or luxury pieces.
A tag QR code can link to the garment's full supply chain story: where the fabric was sourced, where it was manufactured, and the environmental certifications it carries. Transparency builds customer loyalty.
At least 0.8 inches (2 cm) square. Hang tags are scanned from close range, so smaller sizes work. But leave enough quiet zone around the code and make sure the print resolution is high.
They can. Link to detailed sizing charts with measurements, fit photos on different body types, or a virtual try-on tool. Better pre-purchase information means fewer wrong-size returns.
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